Director Data Analytics (m/f/d)

LOOPING GROUP is a young, dynamic full service integrated agency rich in culture and brimming with ideas. We're looking for talented and interesting people with a passion for storytelling. If this sounds like you then perhaps ... your story starts here., THE BUSINESS

Founded in 2016 by journalists, creatives and producers, we have established ourselves as a leader in data-driven storytelling, working with an impressive roster of brands including BMW, Mercedes Benz, Allianz, the Human Vaccines Project, and many more. Our team consists of over 250 multi-skilled staff split between offices in Berlin, Hamburg, and Munich, and London. Here at Looping Group, we have a distinctive offering for brands we work with. We develop content for earned and owned digital platforms, using data insights, and trends to create content that authentically connects brands with their audiences. In this world, attention has become extremely scarce. To win attention, brands must now combine the art and science of storytelling. We put this at the heart of our product and service offering, uniquely combining the two to create content that commands attention, engages customers, and drives tangible business results. As an independent agency, we have ample opportunity to explore various solutions for clients and truly think uniquely. We are a tech-enabled comms agency built to think ahead of the modern world.

Ihre Aufgaben

• Be a frontline leader of a data teams that provides insights and data-support for clients and internal stakeholders at Looping

• Be the face of Looping's data competence in client meetings, present solutions and results to client leadership, while being a business partner to senior leadership inside Looping

• Develop a team of junior and midlevel analysts by conducting regular feedback sessions and setting professional development goals that balance personal development goals of team members and skill requirements of the organisation

• Leverage predictive analytics and business intelligence tools to identify trends, patterns, and insights that inform strategic decision-making and drive business growth.

• Analyse digital user behaviour, marketing campaigns, and product usage to identify opportunities for a variety of clients from different industries

• Develop and maintain data pipelines that harmonize and aggregate data

• Work closely with editorial and senior account teams to provide strategic leadership for social and digital channels through data-driven recommendations

• Define best practices and new processes for collecting, analysing, and managing data

• Define approaches to find new ways to reach and engage new audiences and put them into practice

• Develop new measurement approaches that help our clients move from short-term KPI analysis to longer-term brand health tracking

• Continue to monitor advances in technology and techniques to identify improvements in operational delivery, e.g., brand measurement, AI in community management, etc.,

• Flexible hybrid working (combine office days and working from home to suit your needs)

• Opportunity to work from abroad

• Annual company trips & events including a workation in Portugal and monthly socials

• LOOPING GROUP Mental Health Programme with our partner nilo.health

• Regular Learning & Development opportunities such as Young Leaders Programme, our internal P!NG Academy, German & English language courses and more

• Engaging, open and inclusive company culture based on our values, the Looping ABC: be ambitious, be brave, be collaborative

• Structured bi-annual feedback process

• Attractive and central office locations in Berlin, Hamburg, Munich and London

• Company pension (BAV)

• Employee referral bonus - up to €1000

Ihr Profil

• Experience leading a team and managing projects, with a focus on delivering high-quality work on time and within budget

• Ability to think strategically and creatively to solve complex problems and identify new opportunities for clients and Looping

• Strong communication and presentation skills, with the ability to clearly explain technical concepts to non-technical stakeholders

• Enjoy diving into data and finding patterns and relationships

• Strong knowledge of the digital marketing ecosystem and campaign measurement tactics and metrics (impressions, CTR, GRPs, etc.)

• Experience with digital analytics (e.g., Adobe Analytics, Social Media Analytics) and social listening tools

• Experience with setting up automated data pipelines that break down silos between marketing touch points

• Experience with visualisation tools like Tableau or Power BI

• Coding Experience (e.g., Python, R) is a big plus