Lead Brand

At Luko, we want to continue to build a strong, engaging brand that will make Luko known to as many people as possible, and position us as the benchmark online insurance for its target audiences., Luko is a neo-insurer that has become the number one direct insurance company in France and Europe in 5 years with the fastest growth. Luko was born from a simple observation: 50% of French people distrust their insurers. In order to reverse this vision of insurance as a necessary evil, Luko's mission is to reinvent insurance so that it is finally simple, transparent, and useful. On the agenda: accessible, efficient, and intuitive, with a caring team, based on a business model that re-aligns everyone's interests via the giveback. B-Corp certified and with the highest-rated customer service in its category, Luko has earned the trust of over 400,000 policyholders (in France and Germany). Since its beginning, Luko has been supported by EQT Ventures, Accel, Founders Fund, Speed Invest with whom we have raised €70 million in Series A and B, as well as the world's largest reinsurers Munich Re and Swiss Re. Committed to equal employment opportunity, inclusion, and diversity within our teams, Luko is looking for talent willing to join our 200+ Lukooms to shake up an entire industry.

Ihre Aufgaben

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These cookies allow the website to remember the choices you make and provide enhanced, more personal features. Marketing, The Lead Brand is a key position within the company, responsible for the way in which the brand is perceived by the public, and for the efforts to be deployed to make it shine and thus strengthen its position in an ultra-competitive market., The Lead brand's mission will be to manage (and structure) a Brand team of 2-3 people around a long-term vision of the brand, and will be responsible for all brand deployment on organic and offline communication channels.

The Lead Brand is part of the Marketing team and reports to Léopold Arnaud, VP Marketing at Luko.

• Develop and implement a global brand strategy aligned with objectives, target segmentation and sales tactics;

• Define effective positioning for different product lines. Write the story that resonates, and apply this story to all media (website, advertising, customer relations media, etc.);

• Monitor market developments, competition and trends to adapt brand strategy accordingly.

• Manage the execution of the strategy on the various channels to boost Luko's brand awareness

• Define strategy/positioning for campaigns (competitive intelligence, ideation, creative process) to increase brand awareness;

• Conceive and design high-impact content for the various channels (PR, social, Media TV, Influence, Podcast, Sponsoring, Outdoor, etc.);

• Organize campaign launches (scheduling, resource delivery, com' timing);

• Manage our PR agency and challenge our PR strategy

• Team members and providers management

• Lead the brand management team (currently 3 people): build the organization, stimulate motivation and inspiration, coach a highly motivated team;

• Define clear objectives, evaluate performance and develop the team's skills;

• Select and manage relationships with our agencies (PR, creative, media buying, etc.)

• Measuring impact:

• Establish key performance indicators (KPIs) to evaluate the effectiveness of branding initiatives;

• Analyze results and adjust strategy based on awareness performance.

• Ensuring brand unity internally and externally

• Ensure that the brand image is consistent across all communication channels, marketing materials and customer contact points;

• Collaborate with a wide range of internal contacts to ensure a shared vision and smooth execution., If you have any questions take a look at our Luko open handbook to find out more about who we are, what we do, and how we work. Belonging: Diversity, Inclusion & Equity We believe inclusion is the result of ongoing commitment. We want to build an authentic environment, open to everyone regardless of nationality, physical ability, family structure, age, socio-economics, civil status, sexual orientation, gender identity, ethnic origin, religion, belief or anything else that makes your life experience unique. We are continuously working to create a diverse, equitable and inclusive environment, where everyone has a space to thrive. To encourage this philosophy we have put in place policies to support this mindset, you can read more about this here.

Ihr Profil

• +5 years of significant professional experience in brand management/communications/marketing - ideally in both agency and fast-growing company

• Experience in building and managing ambitious marketing plans > has already managed media campaigns with substantial budgets, including TV advertising

• Strong culture of brand building and marketing topics, understand the key pillars of a successful brand, the challenges to overcome and the relationship between brand and business

• Strong creativity, always coming up with new ideas and able to get their hands dirty to test them out, stay up to date on market / brand / marketing news

• Excellent written and spoken communication skills in French and English, with particular sensitivity to design and copywriting issues

• Great attention to detail

• Strong leadership skills with proven experiences of complex project management, involving strong problem solver mindset

• being delivery oriented
• effective collaboration with different teams and hierarchical levels

• Strong analytical and performance-oriented skills: definition of objectives, implementation of performance monitoring methodologies, analysis of results and formulation of recommendations

• Team Management

  Nice to have

• Operational management of press and social networking channels: PR, crisis communication, influence, community management, Our company-wide communication language is English (written & spoken). We would therefore appreciate it if you could send us your application's content (CV, cover letter, portfolio…) in English.

Wir bieten Ihnen

• Be part of the fastest-growing Insurtech in Europe

• Be part of the #1 French scale-up to work for in terms of well-being

• Evolve in a stimulating and challenging environment

• Share and learn with a passionate and diverse team

• International and friendly team & Office in Paris

• Meal vouchers

• Learning and development courses

• Free books policy

• Pro-bono

• Remote-friendly policy