Senior Audience Manager - CRM Reactivations (m/f/x)

Ihre Aufgaben

The role

As a Senior Audience Manager, you will be responsible for assisting with the implementation of the International Reactivations Strategy and maximising profit by driving effective communications to our customer base. In our customer-centric and data-led department, you will assist with the delivery and analysis of multichannel campaigns (mobile, email, sms and more) across multiple markets.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don't "tick all the boxes" but think you'd thrive in this role, we would really like to learn more about you.

What you'll do

• Supporting the development of the Reactivations Strategy across International Markets, in partnership with senior stakeholders

• Scoping and leading the implementation of initiatives according to the Reactivations Strategy

• Ownership over a set of markets, including forecasting quarterly targets for conversions and marketing spend

• Ownership and development of rigorous AB testing strategies across international markets

• Enabling close partnership and alignment with local teams and product teams

• Conducting in depth performance analysis, in partnership with Marketing Analytics team

• Developing a deep understanding of our customer base, sharing these insights with the wider Marketing and Product teams, and using these insights to steer marketing strategy

• Support Campaign Management team with campaign implementation process, from kick-off to post-mortem analysis

What you'll bring

• You are able to analyse data and make decisions based on rational reasoning

• You have relevant experience in the CRM field. Experience with Direct Mail and subscription models would be a plus

• You are focused on customer centricity and optimising customer engagement

• You excel using both qualitative and quantitative data to validate hypotheses and drive decisions

• You feel comfortable devising your own strategy and communicating your vision to stakeholders

• You have experience in forecasting and budget management

• You are comfortable managing a large pool of stakeholders from different seniority levels

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.

• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.

• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.

• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.

• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

Ihr Profil

• You have relevant experience in the CRM field. Experience with Direct Mail and subscription models would be a plus

• You are focused on customer centricity and optimising customer engagement

• You excel using both qualitative and quantitative data to validate hypotheses and drive decisions

• You feel comfortable devising your own strategy and communicating your vision to stakeholders

• You have experience in forecasting and budget management

• You are comfortable managing a large pool of stakeholders from different seniority levels

Wir bieten Ihnen

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.

• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.

• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.

• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.

• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!