copywriter

Ihre Aufgaben

We are currently looking for a copywriter (d/f/m) for social asset productions with a clear social-first mindset, strong conceptual skills, and confidence in using AI tools for our office in Berlin.

Do you want to develop digital ideas that immediately catch on - attention-grabbing, precise, and platform-specific? Do you write copy that performs and think in terms of stories, hooks, and formats instead of clichés? Do you work independently, in a structured manner, and manage social-first projects both textually and conceptually? Then you are the perfect fit for us.

As a copywriter (d/f/m), you define the story, set the dramaturgy, formulate the hooks, and ensure that text, visuals, and timing work together perfectly. You work closely with project management and a content creative who help you manage implementation, and use AI tools in a targeted manner to expand ideas and make productions smarter.,

• Work & Social Spaces - offices for creative work or private projects

• Workation - mobile working from other EU countries possible (30 calendar days)

• Sabbatical - period can be agreed individually

• Work equipment - MacBook

• Urban Sports - membership M (Copay 19,90€)

• OpenUp membership - for mindfulness & mental health

• Team events - regular team evenings, social events & agency parties

• Training - individual further training, English courses & industry events

Ihr Profil

• At least three years of experience as a copywriter (m/f/d), ideally with a focus on social media, digital media, or campaigns

• Conceptual strength: You think in terms of social-first ideas, platform-specific stories, clear narratives, and formats that work

• Social DNA: You have a solid grasp of platform mechanics, trends, tonalities, and attention hooks

• Text excellence: You write strong headlines, scripts, hooks, captions, and copy that work immediately

• Understanding of motion & visuals: You know the basics of modern 2D/3D animation and how text interacts with assets dramaturgically, visually, and temporally

• Production insight: You can assess how an asset will be further developed in After Effects, Premiere, or Blender-bonus points if you have already accompanied such processes

• Experience with social assets & digital campaigns: From 6-second thumbstoppers to narrative hero videos

• Structure & process reliability: You work independently, are organized, and maintain an overview even with many small assets

• AI expertise: Confident in prompting, copy optimization, content idea development, and AI-supported workflows

• Team player qualities: Open, eager to discuss, communicative, constructive

• Language skills: Fluent German and English

• Mindset: Humor, ease, and enjoyment of collaborative creative work

Kontakt

Steffi Klaus (she/her) / Head of People & Culture Berlin, jobs@la-red.de E-Mail