(Junior) Marketing Manager Paid Social and App Marketing (m/f/d)

Ihre Aufgaben

As a (Junior) Marketing Manager (m/f/d) Paid Social and App Marketing , you will be responsible for the planning, implementation, monitoring, and continuous optimization of Paid Social and App Marketing activities for ABOUT YOU.,

• Conceptualization, implementation, and monitoring of our Paid Social and App Marketing activities (Facebook, Instagram, Snapchat, TikTok)

• Definition and monitoring of relevant KPIs (e.g., Return on Ad Spend) as well as independent campaign management based on these metrics

• Conducting complex analyses and evaluating campaigns, deriving actionable recommendations

• Independent development of initiatives and conducting A/B tests for continuous performance optimization

• Initiating and realizing operational as well as strategic projects

• Development of creative frameworks and strategies in collaboration with our Design and Media Conception Teams

• Advancement of marketing automation with our Tech Teams

Ihr Profil

• Above-average degree in business administration or a comparable field (e.g., media management, e-commerce) from a renowned university

• Excellent analytical thinking, a passion for working with numbers, and the ability to deliver thoughtful solutions based on data analyses

• Quick comprehension and structured work approach

• Proactive and open-minded thinking, enjoyment in questioning existing structures

• Good communication skills and stakeholder management

• Very good English skills

• Experience in using MS Office (especially Excel) to interpret and elaborate on results from campaign and A/B test analyses

• Initial experience in performance marketing and familiarity with Facebook Business Manager or Smartly is advantageous

Wir bieten Ihnen

• Hybrid working

• Fresh fruit every day

• Sports courses

• Exclusive employee discounts

• Free drinks

• Language courses

• Company parties

• Help in the relocation process

• Mobility subsidy

• Central Location

• Flexible Working Hours

• Company pension

• Professional training

• Dog-friendly office

• AY Academy

• Feedback Culture

• Job Bikes

  Why join us?

  Our Paid Social and App Marketing team, currently a group of six passionate professionals, is excited to welcome our seventh member! You'll be joining a positive, analytical, and welcoming environment where we motivate and support each other, share our expertise, and embrace diverse opinions and new ideas. With us, you can take on responsibility and shape things early on.

  We aim to be among the top e-commerce paid social and app marketing teams in Europe. To achieve this, we value flexibility and data-driven decision-making. Regular team lunches and occasional team evenings help us build a strong team spirit, and we're eager to see the unique qualities and perspectives you'll bring to our group.