Social Media Coordinator

Ihre Aufgaben

The RADAR Study at Northwestern University is seeking a skilled social media coordinator to help us form a social media strategy to draw prospective participants' attention and engage our existing participant population. The Temporary Social Media Coordinator will review pre-existing social media posts, refine the study's branding, and create optimized ad campaigns. They'll also lead and manage marketing projects, primarily building capacity within existing study team members to execute marketing projects.

ISGMH: The Institute for Sexual and Gender Minority Health and Wellbeing (ISGMH) at Northwestern University was created in 2015 to be a leader in research that improves the health and wellbeing of the sexual and gender minority (SGM) community and foster understanding of the development and experience of SGM people. The institute provides unique opportunities for high-level research and training for the next generation of SGM scholars, and it utilizes innovative modalities to disseminate knowledge widely to the SGM community, the public at large, scholars, service providers, educators, and policymakers.

This position will be hybrid, with on-site work locations of Center on Halsted or 625 N Michigan Ave. The Center on Halsted is an LGBTQ community center located in Chicago's Lakeview neighborhood, dedicated to enhancing community and securing the health and well-being of the LGBTQ people of Chicagoland. 625 N. Michigan Ave. is home to the Institute for Sexual and Gender Minority Health and Wellbeing (ISGMH).

Objectives of this role

• Monitor analytics and metrics to gauge success of social media posts and ad campaigns

• Research social media trends and hashtags that relate to our target audience's interests

• Create a social media content calendar for various channels, planning and scheduling posts in advance

• Build capacity within study team to maintain social media calendar

• Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement

  Responsibilities

• Create, manage, and publish original and high-quality content across various social media platforms

• Analyze data and metrics to create campaign reports on web traffic, user engagement, and ROI

• Manage all company social media accounts to ensure relevant, up-to-date content

• Collaborate with study leadership to identify marketing priorities

Ihr Profil

• Familiarity with social media platforms such as TikTok, Facebook, Instagram, and Twitter

• Understanding of web traffic metrics/analytics

• Excellent analytical skills

• Strong verbal and written communication skills,

• A bachelor's (or equivalent) degree in marketing or a related field

• Hands-on experience using social media to build brand awareness, ideally within an academic research environment

• Ability to identify preferences of young LGBTQ+ populations and create tailored content

• Experience with graphic design, photo editing, and publishing

Kontakt

If interested, please email your resume and a brief description of your interest in the position to baiers@northwestern.edu (RADAR Project Director, Ross Baiers).", 625 N. Michigan Avenue, Suite 1400 Chicago, IL 60611 Phone number

Chicago (312) 503-5408 Email address

isgmh@northwestern.edu