Marketing Content Specialist

Ihre Aufgaben

St. Marienkirchen Department Marketing We detect and track trains in real-time and know exactly what is happening along the rail. For this, we use state-of-the-art technology and unique solutions for the global railway industry. Are you ready to shape the future with us?

Your main roles and responsibilities

• Develop and implement a global content strategy aligned with the marketing goals and objectives

• Plan and create customer-centred content for our products and solutions - e.g. technical articles, blog articles, whitepapers, case studies, …

• Develop a deep understanding of our target audience, their needs, challenges, and preferences, and tailor content accordingly

• Collaborate with cross-functional teams and external parties, product managers, sales engineers and agencies

• Work together with our experts to optimize content for SEO to increase organic reach and improve search rankings

• Stay updated with industry trends and competitors' content strategies to identify new opportunities and stay on track, With "rundum g'sund" ("healthy all around"), we offer an extensive programme of events revolving around the topics of health, sports and nutrition. Additionally, you're welcome to make use of a health consultation every four weeks.

Free lunch Free lunch is served for all our employees during work week. Coffee, tea, hot chocolate and fruit are provided around the clock.

Family Support Since September 2019, "LOKOCare" offers free, year-round childcare services right on our premises.

Further Training We've got a generous budget for company internal and external training. If you like, you can opt for a Bildungsteilzeit (part-time job for pursuing some form of further education).

Company Events Excursions, sporting events, fitness training sessions, workshops, presentations: As a part of our team, you can look forward to various regularly held events. What's more, the entire staff gets together four times a year.

Flexible Working Hours Different working time models without core time ensure plenty of flexibility. Comp time or days off can easily be coordinated with your team.

Home office Provided with the necessary equipment, you have the possibility to work from home at any time through individual agreements.

Ihr Profil

• you have a Bachelor's degree in Marketing, Communications, Journalism or a related field

• you possess practical experience in Marketing Content Management and Creation in a technical field ideally in the B2B sector

• you have exceptional writing and editing skills, with the ability to convey complex technical concepts in an accessible and engaging manner

• ideally you already have experience with content creation tools and platforms and you are familiar with SEO best practices and keyword research tools

• you have the ability to translate analytics findings into actionable recommendations to improve performance and to work independently and collaboratively in a fast-paced environment

• you find it easy to communicate in German and English (written and spoken)

Wir bieten Ihnen

• a secure job in an international environment

• an agile and open corporate culture

• the possibility to work from home

• the opportunities for personal development and further training

• attractive benefits such as free lunch, fruit and coffee, free childcare, numerous sports activities, company events and much more

• a salary that is commensurate with your experience, your qualifications and the current market - the minimum gross annual salary for 38.5 hours per week starts at EUR 35,000, Our employees do a great job. That's why they also deserve countless benefits and an open, flexible working environment.