Shiseido Assistant Brand Manager

Job Type

Full-Time

Years of Experience

3 - 10 years of experience

Department

Marketing

Marketing

Application Count

0-50 application

Job Type

Full-Time

Years of Experience

3 - 10 years of experience

Application Count

0-50 application

Department

Marketing

QUALIFICATIONS AND JOB DESCRIPTION

QUALIFICATIONS AND JOB DESCRIPTION

JOB DESCRIPTION

Key Responsibilities

Shiseido Assistant Brand Manager is responsible for supporting Brand Manager in developing and implementing Marketing, PR, and Digital & E-Commerce strategies as well as supporting Sales Manager in analysing sales results and reporting.

Marketing

- Create & Execute strong & creative 360 Launch and re-promote plans according to Brand Strategy & guidelines- including forecast/allocation, visual merchandising, launch mechanics and digital plans aligned with Brand Manager

- Strategically develop Marketing calendar together with Brand Manager and formulate marketing initiatives and strategies that align with total brand objectives

- Implement new product launch plans and prepare qualitative and quantitative post launch analysis

- Ensure growth of all priority segments/categories

- Liaise closely with the Visual Merchandising team to implement merchandising guidelines to ensure consistency of image, ensuring the brands look best in class in all store environments

- Localise and maximise brand creative making sure all executions are aligned to brand guidelines and approved by the Brand Manager

- Collaborate closely with Sales & Education on the planning and execution of launches for on-counter/in-store events & VIP consumer events.

Budgeting

- Prepare, manage, and control A&P budget effectively (which includes provisions for Visual Merchandising, Events, Digital efforts, and third-party agencies where applicable)

- Local brand management including P&L steering to make sure all brand investments are delivering vs target KPIs and profitability targets with brand manager

Reporting

- Daily, weekly, monthly reporting to the brand manager and regional contacts.

- Manage Business Mix reports & category based growth reports collaboratively with marketing & sales teams.

- Manage the monthly, yearly presentations made both internally & globally

- Collate and share competitor's pricing analysis to support in-market pricing strategy

- Responsible for analysing monthly each individual categories' sales history and corresponding marketing investment and support development of future strategies on the basis of that analysis alongside National Brand & Sales Manager

- Conducting pre and post analysis of launches and promotions - qualitative and quantitative.

Category Management -

- Plan and collaborate with Demand Planning of our need in new products, collaterals, and samples according to the brand calendar

- Analyze all new product launches in sell-out analysis

- Track the ordering of pre-series, finished goods and POSM items to maximize the market allocation

Digital & PR

- Lead the execution of online campaigns & E-PR collaborations, with a strong interaction with both PR agency & retailers, report post campaign results.

What are we looking for in you ?

- 4 years' university degree andexcellent communication skills in English

- Min 3 years of experience in marketing, brand development, sales and execution experience in FMCG

- Digital savy & creative & team player

- Growth mindset and results driven

- Innovative, ambitious, and able to take initiative

- Ability to handle multiple tasks with strong coordination skills

- Having a market and consumer insight in beauty industry is a plus

- Experience with managing a team will be valued

- Strong numerical and PC skills/proficient in MS-Office (Word, Excel and Powerpoint)

- Visible Leadership skills - can motivate and lead with integrity others to achieve results

Preferred Candidate

Level of Education

Bachelor's(Graduate), Master's(Graduate)

Level of Education:

Bachelor's(Graduate), Master's(Graduate)