Marketing Manager - Sales Growth Campaigns

Ihre Aufgaben

Demand Generation

• Marketing Planning - Create a marketing plan which aligns to the Group Marketing Strategy, to support the sales organisations within the Luceco Group in achieving sales growth

• Execution - Own the execution, managing pre-planning and activities, whilst coordinating stakeholders and agencies where required to deliver on marketing plan

• Targeting Prospects - Improve tactics for targeting prospects throughout the distribution chain to deliver multi-level campaigns, working with trade, retail and independent teams to align on campaign activities and execute.

• Increase share of wallet - Look for cross-selling and up-selling opportunities within existing accounts to deliver marketing activities

• Lead Nurturing - Develop nurturing programmes for prospects engaging or showing interest, to maximise on data being obtained with multi touch points to influence longer term purchasing behaviours

• Reporting - Provide monthly results update on marketing activity, spend and results so ROI can be calculated

  Fundamentals

• Formal Planning - Introduce a formal planning process so that the sales growth marketing plan and campaign plans can be picked up and viewed by anyone

• Stakeholder Management - Work with the Sales Directors, ASM's and Product Team to deliver aligned growth campaigns that run to agreed timelines.

• Represent marketing in sales meetings and growth planning meetings

• Coordinate marketing - project manage the activities to execute a campaign, working closely with digital team, creative team and agencies

• Data Led Decision Making - Utilise market data and carry out desk-based research to support a new product being launched in the market

• Benchmarking - Do regular customer and competitor benchmarking to support your plans and activities as well as supporting Product Team in bringing new products to market

• Standard Operating Procedures - Create SOP's behind marketing processes that align with stakeholders

• Monitor and Review - Take ownership for all executed activities to ensure marketing is trackable and return on investment is reportable

• Reporting - Provide quarterly update presentations on plan, budget and progress made

• Budget management - Deliver marketing in line with agreed budget and clearly track and monitor spend

  Content

• Developing content - Work with marketing team to develop engaging rich content for campaign activities; providing clear brief of requirements and managing approvals process with all stakeholders

• Integrated campaigns and consistent content - work with internal marketing team as well as external agencies such as Ad Media, PR and Telemarketing to bring consistent integrated marketing campaigns to life

• Value Propositions - Develop value proposition and key messaging framework for our campaigns so that all marketing and messaging can align to it.

• Sales enablement- Work on engaging collateral such brochures, flyers, video, animation, podcasts and sales presentations that can be used for sales enablement activities

• Events - Work with merchandising & events teams and support in content creation in-line with campaign activities,

• Digital Marketing - Work with digital team to increase digital marketing tactics and deliver a program of activities with visible cadence throughout the year (e.g. Newsletters, emails to customers, paid campaigns)

• Web Information - Ensure the websites accurately portray the growth campaigns you are working on and relevant information for target audience is readily available

• Social plan and posts - Work closely with digital marketing and sales stakeholders to align on messaging and key approach for social posts

• Affiliates - Develop non-competing partners we can work with to further promote our business

  Getting Closer to our Customers (Brand)

• Work with designated PR agency on relevant news articles to drive press activities

• Conduct market research to determine market requirements for existing and future products

• Provide marketing support for key events, exhibitions and conferences

• Create innovative ways of promoting our brand in key arena's to position BG SYNC EV as one of the leading manufacturers of EV Charging equipment

  KEY OUTPUTS

• Annual sales growth marketing plan and formal planning behind activities to enable a visible working practice that can be shared with others in the way of update

• Creative and imaginative campaigns (both online and offline) to support sales growth

• Brand growth achieved through value propositions, strong content and PR

• Budget and Reconciliation against activities as well as regular budget reporting

• Regular cadence of meetings with key stakeholders

• Trackable and reportable activities on a regular basis that align to the marketing plan

Ihr Profil

• Business or marketing-related degree or equivalent professional qualification

• Experience in all aspects of developing and managing marketing strategies and plans

• Digital marketing experience and knowledge

• Proven experience in campaign planning, coordinating and execution

• Relevant or similar product and industry knowledge an advantage

• Excellent written and verbal communication skills

• Formal presentation creation/delivering skills

• Organisation and planning

• Strategic thinking

• Resilience and Adaptability to support transformation activities and manage change

• Creativity - ability to develop 'out of the box' thinking to drive brand or sales

• Confident data led decision making that aligns to marketing strategy and business requirements

  Expected behaviours Leadership § Confidently coordinates stakeholders with verbal and written communication

  § Can articulate requirements to others clearly in order to drive action and obtain buy-in

  § Can manage upward expectation with updates, presentations or reports Empowering Others § Clearly assigns tasks and responsibilities to others - agencies or supporting teams

  § Holds others accountable for achieving results related to their area of responsibility.

  § Genuinely values and actively listens to the inputs of others

  Managing Performance § Strives to achieve against plan and drives progress through others

  § Works to measurable targets and monitors and reports on progress

  § Recognises and celebrates good performance

  § Identifies and challenges roadblocks or poor performance with line manager support Judgement/

  Decision Making § Ensures decisions link to continually improving performance and sales growth activities

  § Has confidence to challenge upwardly on decisions affecting marketing plan

  § Understands problem solving is part of the improvement process

  § Is able to justify and explain decisions and communicate these effectively when proposing a solution/course of action

  § Gathers relevant facts or data to aid decision making and involves others where needed Team Work § Is approachable, supportive and works well with others

  § Willingness to be part of a wider team and participate in collaborative discussions

  § Shares successes with others so that others may replicate

  § Actively listens to others and considers new ideas/suggestions/approaches.

  § Proactively thinks how potential changes can be communicated across the team

Wir bieten Ihnen

Private Medical Insurance, Pension EE contribution 3% / ER contribution 5%, Life Assurance x 2, SIP, 25 days annual leave entitlement

• 8 BHs