Content & Social Media Manager

Hi, we're Bloom & Wild. Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. Together, we've fulfilled over 20 million deliveries (and counting!), making us the largest direct to consumer flower business in Europe. We have raised well over £100m in venture capital funding from investors including General Catalyst and Index, who between them have invested in businesses including Airbnb, Monzo and Deliveroo. In 2021, we acquired bloomon in The Netherlands and Bergamotte in France. Now home to a family of 3 beautiful brands, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.

Ihre Aufgaben

We're looking for a Content & Social Media Manager who is fluent in German, to cover a period of parental leave in our team starting in January 2024. This role reports to Stephanie, Country Director for Germany & Austria, and will be remote. You'll be responsible for combining channel expertise, deep German market knowledge and Bloom & Wild brand & range stories, to create rich content for our Social platforms in Germany. You'll collaborate with and connect our German Country, Brand, Creative & Range teams and Channel Owners, to translate business and brand priorities into engaging consumer communications. With a deep understanding of what makes our audience tick and your finger on the pulse of what's trending, you'll be the guardian of our social media strategy You'll also play a key role developing and executing our social and influencer strategy. ️ What you'll be doing:

Content:

• Collaborate with Brand, Range & Creative teams to create campaign and seasonal direction content strategies for Germany

• Lead content brainstorms with channel owners to shape channel content strategies

• Gather insight/research to inform content plans (e.g. competitor or Google trends)

• Defining a UGC (user-generated content) strategy and ensuring this content is utilised effectively across channels

• Own the video content strategy and work closely with the Creative team to ensure high-quality output that meets channel best practices. Spot opportunities to maximise video use across channels.

Social:

• Responsible for defining and implementing the Global social media strategy and localise for Germany

• Guardian of the social media testing roadmap striving to constantly improve KPIs

• Take ownership of setting clear objectives and targets across BAU content and brand campaigns

• Plan and execute all brand campaign content for organic social, ensuring content is tailored to each platform

• Accountable for spotting reactive content opportunities that insert Bloom & Wild Germany into culture in a meaningful way, and rallying the team to execute in a timely manner

• Responsible for delivering campaign-based reporting with actionable learnings and sharing these with the wider team

• Be the go-to for insightful social industry news and sharing articles and resources with the team and wider business to help upskill those involved in social content creation

• Work closely with the UK team to share best practices.,

• Collaborate with the Senior PR Manager and our PR agency to define and implement the influencer strategy

• Contribute towards setting objectives and identifying the right pool of influencers for brand campaigns

• Lead on managing the paid influencer relationships including; outreach, agreeing fees, contracting, creative briefing and reporting

• Own the influencer gifting programme and providing regular reports on its effectiveness

• Responsible for ensuring influencer content is utilised across channels to maximise impact.

Ihr Profil

• Are a fluent German speaker with a strong understanding of the German market and consumer trends

• Have experience in content creation and are always on the latest Social trends

• Have a passion for social media content creation and influencer marketing

• You put customers first, seek to understand what works for them and champion them in your decision making

• You take a thoughtful approach to planning and prioritising your work and are comfortable managing multiple projects at the same time

• You love to collaborate, and are at your best when working cross-functionally with other teams

• You're enthusiastic, passionate and willing to roll up your sleeves to deliver impactful results

• You love to learn and innovate - you enjoy figuring out new tech, testing, learning and trying new things

Wir bieten Ihnen

These are some of the skills and experience we think will enable success in this role, but please don't worry if you are missing some of these. We're committed to building a team made up of different strengths, skills and experiences, so if you're excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we'd love to hear from you. Belonging at Bloom & Wild Group We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team. Our ways of working We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We're big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day: Lead change for good: we have the guts to try new things and step up to do what matters most Think deeply, act swiftly: we make sure there's thoughtful rationale behind our approach and always act swiftly to implement ideas Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference Stay open, be curious: we're open about what we're doing and why, and we welcome challenges from each other We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances. (Some of) The good stuff To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day. Why bloomon? To care wildly for our customers, first we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day. Work that works for you

• Flexible working (core hours from 10-4pm)
• Work Abroad for up to 30 days each year
• Share in our success with a choice to take equity options from day 1
• 1 day per year to volunteer on a project that's close to your heart
• Phone allowance Time off
• 24 vacation days and an option to buy an extra 5 each year
• Happiness days (1 extra day each quarter for your personal 'me time')
• 1 celebration day per year, to celebrate a holiday that's important to you
• Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar Health and wellbeing
• Mental health support through Open Up, including access to online therapy sessions
• Allies and champions groups
• Mental Health First Aiders and awareness training for our managers
• In person and virtual yoga every week
• Our office kitchen is stocked with healthy drinks and snacks to keep you going
• Financial wellbeing support through Bippit
• Workplace pension contributions Growth & Development
• A flexible training framework for every stage of your career development through our Bloom & Learn programme
• Access to the Goodhabitz learning platform
• Internal & external Speaker Sessions on a variety of different inspirational topics. Moments that matter
• We love to celebrate birthdays, anniversaries and other important milestones!
• Irresistible discounts on our products, blooms & subscriptions! Getting hired We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we're keen to answer all of the questions you have, so that you can be sure (and excited!) that we're the right move for you. If your application is successful, you can expect to have a quick 30-minute chat with Estelle in our Talent Team to run through your experience, motivations, and role in more detail. Following this you will have the chance to speak to Steph, General Manager Germany & Austria, to go into the details. If successful, we would progress to the task interview stage and a final chat with a member from the leadership team.