Marketing Manager (m/f/d) Pharmacy Automation Retail CEE

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Ihre Aufgaben

The Marketing Manager Pharmacy Automation Retail CEE will be responsible for the go-to-market strategy, segmentation and targeting for all customer segments (pharmacies, pharmaceutical wholesale and pouch packaging centres) BD operates in the pharmacy automation retail space.

The role works in close alignment with the sales teams, product management, regional marketing and drives strategic country partnerships and KOL programs to get continuous feedback on the market.,

• Market analysis & evaluation, define go-to-market strategy with Rowa & product portfolio, prepare segmentation and target addressable market

• Responsible for key strategic network partners together with sales leaders; focus on identifying new partners; develop collaboration with existing partners; measure KPI

• Develop existing KOL and drive new customer programs in-line with regional marketing strategy

• Support & train the sales teams by enabling high quality sales conversations including competitive intelligence, value propositions and evidence generation

• Evaluate customer feedback (NPS, VOC etc.) and market trends regularly and take actions

• Play a key role in financial budgeting and forecasting for your product portfolio

• Close collaboration with sales leaders in terms of local strategy & execution

• Support in the setup of regional omnichannel campaigns; take the lead in local campaigns and support trade show activities

• Proactively engage in the funnel management; measure & analyze KPI and prepare local reports

• Organisation of local events

• Manage MLR approval process and localization process

• Proactive feedback to regional marketing teams on market & customer feedback, product developments & improvements

Ihr Profil

• Bachelor and/or Master's degree level qualification in business administration, marketing, economics or equivalent

• Sales & Marketing experience, ideally in the MedTech Industry

• Strong knowledge in CRM & analytics (e.g. Microsoft Dynamics, Salesforce, PowerBI)

• Proficient marketing skills & proactive development and management of marketing processes

• Know-how in retail segment (pharmacies, technology industry, luxury, ecommerce etc.)

• Strong communicator with experience in matrix organisations

• Strategic thinker with strong analytics focus and project management skills

• Fluent in German & English

• Willingness to travel to support region - approximately 20-30% of time

Kontakt

To learn more about BD visit: https://bd.com/careers