Web Content Specialist

Description

Experience Level: Entry
Job Title: Web Content Specialist for Business Website Cleanup and Optimization
Job Overview:
We are seeking a skilled Web Content Specialist to assist in cleaning up and optimizing our business web pages. The ideal candidate will have a strong background in web content management, SEO optimization, and a keen eye for design and user experience. Your primary responsibility will be to review, refine, and enhance the content and layout of our existing web pages, ensuring they are engaging, informative, and aligned with our brand's voice and SEO strategies.
Responsibilities:

• Conduct a thorough audit of our current web pages, identifying areas for improvement in content, structure, and SEO.
• Rewrite, edit, and optimize web content to improve clarity, engagement, and SEO ranking.
• Enhance the visual layout of web pages, ensuring a user-friendly and aesthetically pleasing experience.
• Implement SEO best practices, including keyword optimization, meta tags, and alt text for images.
• Collaborate with our web development team to ensure smooth implementation of content changes.
• Provide recommendations for further website enhancements, including new content ideas and structural improvements.
  Qualifications:
• Proven experience in web content management and SEO.
• Excellent writing and editing skills, with an ability to adapt to our brand's tone and style.
• Basic knowledge of HTML/CSS and content management systems (e.g., WordPress).
• Strong understanding of SEO principles and tools (e.g., Google Analytics, SEMrush).
• Ability to analyze web traffic metrics and optimize content accordingly.
• Strong organizational skills and attention to detail.
• Ability to work independently and meet deadlines.
  Preferred Skills:
• Experience with graphic design and layout.
• Knowledge of current web design trends and user experience best practices.
• Background in marketing or communications.
  We look forward to working with a talented individual who can help us elevate our online presence and engage more effectively with our audience.

Michealah A.

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27 Dec 2023
Canada

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