Digital Marketing Manager

At Bidgely (which means "electricity" in Hindi), we work to accelerate a clean energy future by enabling energy companies and consumers to make data-driven, energy-related decisions.

We are a global company, with roots in Silicon Valley, California and Bangalore, India. Bidgely carries over seventeen energy patents, and brings a passion for AI to utilities serving over twenty-seven million customers worldwide!

Bidgely is an AI-powered, cloud based SaaS solution provider that enables electric and gas utilities worldwide to personalize customer experiences, optimize grid and customer operations and accelerate their journey towards the clean energy future.

The Energy Industry is being disrupted by a number of new technologies like EVs, Solar, Batteries, Smart Meters, and Smart Home devices. Consumers are becoming self-sufficient with their own energy production and storage threatening a century old utility business model. Additionally, the grid was not designed for the peaks created by EVs and the valleys created by the solar generation which has created new challenges and opportunities for the utilities (and innovative companies) to manage an evolving grid., Bidgely is an equal opportunity employer. We are serious about and embrace diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills to build a better future and a better workforce.

Ihre Aufgaben

• Develop and execute digital marketing and ABM strategies to drive North American and International sales pipeline growth in a highly verticalized (energy utilities) market.

• Manage end-to-end email and social media campaigns, including planning, copywriting, implementation, optimization, and performance tracking.

• Create and automate email marketing campaigns and lead nurturing programs using Marketo.

• Maintain a regular cadence of segmented email communications.

• Enhance email strategy by developing nurture and trigger-led campaigns, incorporating A/B testing and other best practices.

• Build and optimize web landing pages for SEM and conversion optimization.

• Manage access to Bidgely's demo portal and collaborate with the VP Marketing on optimization strategies.

• Coordinate with the SDR team to align campaign activity, maximize lead conversion, and identify and engage key account contacts.

• Conduct thorough analysis of campaign performance, utilizing data-driven insights to optimize campaigns and drive continuous improvement.

• Provide campaign performance reports to management.

• Stay updated with industry trends, emerging technologies, and digital marketing best practices to ensure innovative and effective strategies.

• Maintain strong relationships with external vendors, agencies, and partners for campaign support.,

• We provide the tools you need to execute your role including home office set up

• Discounts on movie tickets, technology, pet insurance and more!

• Opportunity to grow with a startup - we offer stock options!

• Opportunity to work within a passionate team united by the goal of a clean energy future

• Flexible working arrangements

Ihr Profil

• Digital marketing experience in the B2B enterprise technology/SaaS industry (marketing enterprise solutions to energy utilities is a bonus).

• Minimum 2+ years of hands-on power-user experience with Marketo.

• Proven track record in end-to-end management of integrated marketing and ABM campaigns, including email, social, web, PPC, and digital advertising.

• Expertise in marketing automation, email marketing, building nurture programs, and reporting in this system

• Experience encompassing email, social media, SEO, SEM, and content marketing.

• Proficiency in WordPress, Google Analytics, SFDC, and other digital marketing tools.

• Ability to effectively use Marketo and web analytics tools to track campaign performance and derive actionable insights.

• Exceptional project management skills, with the ability to prioritize tasks, manage timelines, and meet deadlines.

• Excellent analytical skills, enabling the interpretation of data and making data-driven decisions.

• Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.

• Adaptability to thrive in a dynamic and fast-paced environment.

• Passion for digital marketing and a commitment to staying updated with industry trends and best practices.

• Graphic design skills desirable

Wir bieten Ihnen

• Medical, Dental and Vision Insurance coverage from day one

• HSA, FSA and DCFSA plans

• Unlimited and Flexible Paid Time Off

• Annual wellness stipend

• Annual professional development stipend

• 401(k)

• 6 Weeks Paid Parental Leave

• Access to wellness resources through InsightTimer

• Employee Assistance Program (EAP) with support for your whole family,

• The salary range for this position is $80 - $95k DOE