Communications & Content Manager

The Old Vic is an independent creative powerhouse for entertainment and education. A not-for-profit theatre, proud to be a charity. We believe that theatre makes the world better and that anyone should be able to access and experience it - to understand it, entertain it and benefit from it.

We are uniquely placed to achieve all of this as a large 1,000 seat theatre in the heart of London, focusing on creating equal access. We make world-class entertainment on an international scale, reaching audiences of 250k+ every year through eclectic seasons of work, and a further 5,000 through free programmes for engagement, employment and social mobility.,

• Sending a short video file of yourself (no longer than two minutes in length), detailing your experience, why you are applying for the role and what about working at The Old Vic interests you.

Ihre Aufgaben

Hours: 40 hours per week from 10am to 6pm, Monday to Friday although additional hours will be necessary in order to fulfil the requirements of the post, The Communications & Content Manager will report to the Head of Press & Communications and work closely with the second Communications & Content Manager, Communications Assistant and the wider Marketing & Commercial team to ensure that The Old Vic's social, e-comms, content and communications output are industry leading.

They will work collaboratively with the Head of Press & Communications and Senior Marketing Managers, using data and insights to inform campaign planning, content and editorial planning and paid social budgeting and implementation, with a key focus on maximising sales and supporting audience development objectives.

Together with the Communications & Content Manager, and in collaboration with the Head of Press & Communications, they will act as brand guardian for The Old Vic, ensuring that the organisation's tone of voice is reflected across all outward facing communications, and is of the highest standard for the audiences we're communicating with.

Supporting the Head of Press & Communications, they will support ongoing horizon scanning across social channels, responding sensitively and discreetly to crisis communications as required.

They will also work collaboratively with other departments such as Production, Development and Education & Community in order to fully promote everything The Old Vic does.,

• To ensure an integrated approach is applied across all communication output, enabling The Old Vic to effectively reach, engage and convert online audiences

• To ensure The Old Vic is a digital leader across all its digital output, always staying ahead of evolving best practise across paid and organic social, content and e-comms

• To ensure that The Old Vic has a vibrant, creative and engaging digital presence that acts as a gateway to the theatre and everything we do

• To produce written, visual, audio and filmed content for the organisation, both in-house and in collaboration with freelance writers, designers, filmmakers, influencers, cast and creative teams

• To act as the voice of The Old Vic across all digital channels, approaching copywriting with enthusiasm, precision and care

• To be the expert for paid social activity, working closely with the Senior Marketing Managers and third party contacts to continually review campaign execution and performance

• To approach The Old Vic's digital presence with energy, innovation and enthusiasm, acting as the voice of The Old Vic in order to elevate the organisation's brand and find creative solutions to problems as they arise

• To be committed to The Old Vic's core objectives in all that you do, and to realise the artistic vision of the Artistic Director and creative teams across each production

• To protect The Old Vic's brand at all times.

  Areas of Responsibility

  Tactical

• To manage the relationship with the Associate Filmmaker, ensuring work requested remains within agreed retainers. To create and manage a usable archive of all content in collaboration with the wider Marketing & Commercial team

• To work closely with the Communications Assistant across long-term planning and scheduling across all social channels in line with the social strategy - including TikTok, Facebook, Instagram, Twitter, LinkedIn and YouTube

• To run weekly CRM meetings with the wider Marketing team to ensure a cohesive e-comms schedule and to scrutinise audience segmentation

• In tandem with the second Communications & Content Manager, lead on editorial and filmed content across assigned productions, education & community, development and front of house in collaboration with the Head of Press & Communications and Senior Marketing Managers - with the ability to create and edit in-house content, work alongside the Associate Filmmaker and work with freelance filmmakers, writers, designers and production companies across a variety of content

• To support in the creation of high-level content (EPKs) in collaboration with the Head of Press & Communications

• To work closely with the Senior Press Manager to identify exclusive release press opportunities for appropriate content, and to find areas of crossover to minimise asks on cast and creative time

• To work closely with the Senior Press Manager to write press releases and manage the internal and external sign off processes

• To manage the link tracking processes across google analytics to ensure all digital activity is accurately tracked and reported on

• To act as brand guardian for the organisation, supporting the Head of Press & Communications in copywriting across supporting programme, web and social copy

• To support the Head of Press & Communications in the planning and implementation of influencer events and activity

• To proactively monitor social channels in a horizon scanning capacity

• To manage archive captures of all productions, and work collaboratively with the Production team on usage of these captures

• To work with the Company Stage Manager in the recruitment of social ambassadors across productions with the intention of capturing trending and behind the scenes insights over the course of the production

• To carefully follow sign off procedures to ensure all content is approved before publication

• To provide customer service support across social channels at critical times in the event of technical problems

• To competently manage acquiring rights where appropriate for content creation

• Ensuring we capture as wide a range of Old Vic activity as possible to be used strategically to represent and promote the organisation now and in the future.

  Planning

• To support and realise the social and content strategies set by the Head of Press & Communications, liaising with the Associate Filmmaker and freelance filmmakers, editing content in-house and commissioning and creating written editorial content, collaborating with the Design team to realise written content across visual digital channels

• Together with the Communications and Content Manager, manage the e-comms output, owning the CRM schedule, ensuring copy and design are engaging and to the highest standard and sign off processes are adhered to

• Regularly update the organisation's central activity calendars and ensure all stakeholders are well informed on campaign activity, developing clear dissemination plans in collaboration with the Press and Marketing teams to ensure maximum impact

• To work closely with the Communications & Content Manager on the social and e-comms plan to ensure there is seamless and coherent social posting, e-comms and paid social output, to avoid competing messaging and activity

• To act as the in-house expert for the organisation's paid social plan, regularly attending client calls and reporting on success and learnings to ensure high return on investment. To advise the Senior Marketing Managers on social campaign budgeting and pacing - including awareness, retargeting and lead generation

• To lead on post-show reports and ongoing evaluation of social and content activity, bringing solid insights to help inform future campaign planning.

Ihr Profil

Essential

• Excellent knowledge of social channel best practices and experience of delivering engaging social campaigns

• Experience of delivering e-comms campaigns for high profile announcements or marketing activity, such as on sales

• Experience of working across paid social, including Twitter and Facebook/ Instagram ads

• Excellent verbal and written communication skills and attention to detail

• The ability to manage a busy workload

• An understanding of the challenges and opportunities for arts institutions in the contemporary landscape

• An understanding of diversity within the cultural sector

• Experience of delivering sales and audience development objectives

• Excellent copywriting and editing skills

• Experience of working with PR teams and writing press releases

• The ability to work well under pressure

• Experience of creating a variety of content, including filmed and written

• A working knowledge of google analytics.

Wir bieten Ihnen

• Sending a short audio file of yourself (no longer than two minutes in length), detailing your experience, why you are applying for the role and what about working at The Old Vic interests you.
• Completing our application form.

• Uploading your CV and covering letter, explaining why you are interested in the role and working at the Old Vic.

  The Old Vic has made a commitment that all applicants with disabilities who meet the essential criteria for this job will be invited to interview. All appointments are made subject to satisfactory references and proof of eligibility to work in the UK. The Process The recruitment process for this role will be two stages:

• 1st stage virtual

• 2nd stage in person conversation

  The closing date for this role is Wednesday 25 October . First conversations are likely to take place w/c 30 October .

  Equal Opportunities

  We actively support and encourage people from a variety of backgrounds, experiences and skill sets to join us and help shape what we do. We are particularly keen to receive applications from people of the global majority, LGBTQ+, neurodiverse and disabled candidates.

  We may take positive action, in cases where candidates are equally qualified, to increase the employment of under-represented groups at The Old Vic.

  In the event that we ask you to attend the theatre for a conversation and you are struggling financially, we may be able to reimburse you for any reasonable travel costs.

Kontakt

We understand that everyone is different and we want you to apply in whichever way you feel best shows your skills and experience. There are a range of ways that you can apply with us