Manager - Search Strategy and Operations

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that is bold, industrious and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?

We understand that you are looking for growth and variety in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We hire the best and trust them from day 1 to deliver global impact, handle teams and be responsible for the outcomes while our leaders support and mentor you.

We are a profitable rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you.

Ihre Aufgaben

• Lead SEM strategy for multi-brand portfolios and therapeutic areas.

• Oversee and manage SEO engagements at the initiation and work with SEO team for the completion

  • Create cohesive plans with paid and organic initiatives.

• Provide strategy and manage campaigns for paid search platforms against established media plans while aiding in developing media plans (activities supported by the media agency partner)

• Provide end-to-end management throughout the search program, including execution and optimization, while meeting timelines, budget, and quality standards.

• Have hands-on experience on platforms such as Google Ads, Microsoft/Bing Ads, Yahoo Ads, etc.

• Perform keyword research and traffic forecasting using search engines and third-party tools.

• Use SEM best practices for campaign structure leveraging advanced bidding strategies, layers of negative keywords, dayparting, location targeting, potential affinity & in-market audiences, extensions etc.

• Leverage statistical & predictive analysis and let data guide campaign decisions.

• Provide performance analysis and reports for search campaigns in a thorough, accurate, and timely manner.

• Develop/co-develop testing plans, including A/B copy & landing page tests, BETA tests, various bid models etc.

• Oversee budget, pacing and provide weekly, monthly/quarterly updates.

• Ensure the media partner tracks ROI & profitability of marketing campaigns and makes strategic decisions as needed.

• Oversee campaign/copy submissions to Medical/Legal/Regulatory review and ensure best practices are in line with M/L/R compliance as well as search engine advertising policies.

• Liaise with SEO team for SEO deliverables; QA and prepare documents for M/L/R review.

• Liaise with web channel lead and project managers for website updates and deliverables.

• Stay up-to-date with industry developments & evangelize search discipline to other franchises and BUs.

Ihr Profil

• 5+ Years Paid Search Experience (agency or media company is a plus)

• Experience with bid management platforms such as SA360, Kenshoo, Marin

• Well-versed with paid media & analytic tools (Google Analytics experience is a plus)

• Experience and ability to perform analysis and strong analytical skills.

• A strong team player and willing to roll up sleeves.

• Excellent communication, organizational and project management skills

• Experience with content partners (Perform Media, Scoop etc) is a plus.

• Experience with JIRA is