Marketing Automation Consultant (f/m/x)

IBM iX - It's never been a better time to be a creator. We are IBM iX: Consultancy, digital agency, design studio and tech company combined. Our 1,200+ digital experts in DACH and Croatia provide agile and collaborative support to people, brands and organizations: from analysis and the initial idea, through business case, design vision and MVP development, to roll-out and operations.

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Ihre Aufgaben

Initiatives

• Staat Digital (German)

• IBM Health

• IBM iX Croatia

  Global network

• IBM iX Global

• IBM Consulting

• IBM Garage

• IBM Deutschland

• IBM Global, As a Marketing Automation Consultant, you are responsible to support our client's market in deploying their marketing campaign online (email, SMS, calls), providing best practice recommendation and coordinate the marketing campaign implementation with the IBM operation team based nearshore and offshore.

  As a Marketing Automation Consultant, you work in an omnichannel environment, at our client's Europe Digital Headquarter with a cross functional team. You need to work closely with other marketing streams (web, SEO, market success, audience, reporting) to be able to deploy and support our client's CRM strategy and email marketing campaigns.. You are exposed to senior management and need to manage multiple stakeholders in a complex environment.

  IBM iX is present at several locations in Switzerland. A strong local team works closely with other IBM iX studios in the DACH area. The client portfolio mainly includes luxury and retail brands for which experience-driven customer transformation strategies are developed - these include TAG Heuer, the Richemont Group and Interdiscount.,

• You will be the main point of contact for the CRM strategy for local markets and for our clients central team

• You activate, deliver and otimize the Market's brief in line with the CRM strategy

• You deploy marketing campaigns in consideration of the CRM best practices

• You brief the Marketing Operations team on business and technical requirements

• Furthermore, you are responsible for a successful roll out of the global CRM programmes and initiatives on Salesforce Marketing Cloud (SFMC), such as revamping a new coporate identity or system migration

• You coordinate the transcreation of local assets with the Content Team

• You also introduce and help roll-out global product launches

• You act as an SME to local markets, identifying and sharing best practices to help them reach their marketing goals

Ihr Profil

• You have a proven track record of successfully deploying digital marketing campaigns while adhering to brand guidelines and local specifications

• You are experienced in using Salesforce Marketing Cloud (SFMC) and other marketing automation tools

• Furthermore, you have a strong ability to manage multiple stakeholders, including senior management, and navigate a complex environment effectively

• You also have strong analytical abilities to analyze campaign performance data, identify trends, and recommend optimizations for future campaigns

• You have excellent communication and project management skills and you are fluent in English min (C1 Level), other languages are a plus

Wir bieten Ihnen

We offer various opportunities for personal development through our internal academy and "design yourself" programs, including in-house coaching and language training. You'll also have full access to all further training opportunities at IBM.

Work-Life Balance Our core working hours, 30 days of vacation and hybrid-work-model help you live your life more flexible.

Health & Well-Being Your well-being is just as important as your health. That's why we offer different programs & initiatives to support your physical and mental health.

Team & Culture It's our goal for everyone to feel safe, needed and celebrated. Look forward to great team and company events.

Corporate Benefits & Incentives Enjoy great IBM discounts and internal incentives that appreciate your effort like our "Performance Excellence Award" or the "Bring a friend" rewards program.

Kontakt

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