Digital product marketeer

Digital product marketeer

As a Digital product marketeer at Yoast, you will be playing a pivotal role in shaping our product marketing strategies, content and educational platform.

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What are you going to do?

As a Digital product marketeer at Yoast, your role will be a unique blend of product-focused marketing for our popular SEO software and curating educational content for Yoast SEO academy. In this role, you'll be at the intersection of our Growth and Academy teams, and you'll use your creative skills to craft compelling content that sells and educates. This includes sales copy, informative articles, and educational videos.
Beyond just creation, your coordination talent will be essential. You'll streamline our online courses and propel our product marketing content. With your influence, our audience will better understand, engage with, and benefit from what we offer.
€ 3200 - 3800
(based on 40 hours)
40 hours
Wijchen or hybrid
Marketing team
about you

Who are you?

Are you a digital product marketeer with a creative mind and a talent for coordination? We're in search of someone who can balance growth-focused marketing and crafting educational content. A core aspect of your role will involve coordinating content strategies that not only highlight our products but also educate our users. Your collaboration with the broader marketing team will be crucial in streamlining efforts and ensuring cohesive messaging.
If you shine in dynamic settings and can seamlessly transition between promoting products and educating users, you're the one we're looking for.
What are we looking for

What are your skills?

• You have a minimum of 3 years of experience in digital product marketing.
• You have a bachelor's degree in business, marketing, or communications (or equivalent).
• You have excellent communication skills.
• Excellent English writing skills (no less than level C1 CEFR).
• You're able to explain complex concepts in simple, clear, and evocative language.
• Experience in online writing is a plus.
• Experience with WordPress is a plus.
  Join team yoast

More reasons to apply

Work-life balance
We believe that it's useful to have flexible working hours and we offer (paid) parental-, care- and extra-long partner leave.
10% for education
You'll be able to spend 10% of your salary on education.
Exercise and stay fit!
We have our own gym and a personal trainer!
Extras
We have a bonus scheme and a great pension plan, which is fully paid by Yoast.
Vacation days
25 vacation days (based on 40 hours) and five volunteer days, which you can spend helping out at the local soccer club or to supervise a school trip, for example.
Company culture
We have a really fun company culture with lots of team building activities. We'll host a dinner and drinks event every quarter and do lots of fun stuff in between!
application process

What's next?

Are you interested? The application procedure consists of three interviews. Only applications with a cover letter will be considered. Do you have questions? We'll be happy to answer them. Please send an email to jobs@yoast.com.
1
Application
Are you interested? Great! Please apply with a CV and a creative video. We look forward to hearing from you!
2
First interview
This will be an introductory meeting together with some colleagues.
3
Second introduction
This will be a practical interview, where we will focus on your knowledge and experience.
4
Third Interview
This will be the last interview involving members of our leadership team.
5
Decision
We will inform you of our final decision, and make you an offer, if there is mutual interest.
These collegues can't wait to meet you

Your team

You'll be part of the marketing department. At Yoast, we have a lot of specialist in-house, such as content strategists, our academy team, a growth team and email experts. You'll be helping all these people, to market our products.
Marketing operations manager
Eline
I pay attention to the people in the team and connect colleagues to achieve results together.
Growth team lead
Nino
I love realizing growth by improving the customer experience.
Illustrator
Erwin
I'm responsible for translating the Yoast spirit into engaging illustrations.
Digital product marketeer
You?
We would love to hear your ambitions!