Global PR Strategist

Ihre Aufgaben

Your job will be to keep GOG top-of-mind for PC gamers when they think about Classic games.

You'll do this by co-creating and executing our marketing strategy, driving brand-relevant projects, and capitalizing on brand-relevant opportunities. Reach, Share of Voice, and Traffic are the KPIs you will own.

You will report to the Marketing Director and be part of the Marketing Department.,

• Co-create our Marketing Strategy

• Create and execute our short-term and long-term Public Relations Strategy, including defining and cementing our Positioning and executing meaningful Brand activations as part of our Marketing activities

• Create opportunities to increase the reach, recognition and trust of our Brand

• Create opportunities to significantly increase qualified traffic

• Build and manage our brand by making it true to its core and unafraid of progress

• Track the results of your actions; Adjust your plans accordingly

• Craft, deliver, and track the results of our press campaigns and outreaches

• Be GOG's spokesperson

• Manage all inquiries and requests from media representatives

• Manage and execute our external comms

• Manage GOG's presence at B2B (and possibly B2C) events

Ihr Profil

• An excellent understanding of the video games market, with a focus on PC in particular. You understand the conversation around video game preservation and how GOG fits in

• 5+ years Public Relations experience. Proven track record of successfully developing and delivering public relations initiatives including building planned and opportunistic brand stories and partnerships

• Strong network and connections among media and gaming companies

• Proven track record managing ambitious PR projects

• Experience managing a six-figure budget

• Experience in measurement and analytics tools including Google Analytics

• Strong understanding of full funnel and unit economic marketing metrics including LTV, CAC, and ROAS

  Your Mindset

• You have an entrepreneurial spirit: You are resourceful and in charge of your success. You break assumptions and are very proactive and business-centric. You love building and taking calculated risks. You focus on the goal and not on the task.

• You seek self-improvement: You seek perspective through conversation with others or undergoing training on your own, absorb and understand it, and put it into practice.

• You show Leadership: You are demanding for yourself and others. You keep yourself and others accountable. You take the lead.

• You are analytical and always think of the best way to track the results of your tests and actions.

• You are a creative thinker.

Wir bieten Ihnen

• Remuneration: 20 000 - 30 000 PLN (gross or +VAT),

• Unique opportunity to enter a booming industry and to influence the future of gaming,

• Work on an global and highly creative business and industry

• Hybrid model of work with a possibility to have an office-first, remote-first or fully remote structure depending on your role's responsibilities & requirements,

• Access to a health care and sports activities package, including free psychologist appointments,

• Possibility to take paid Menstrual Leave for all menstruating employees,

• Active employee networks for LGBTQIA+ employees, women of GOG and parents,

• Frequent social activities, free fruits/coffee/tea, an in-house cantina, and other goodies are a standard,

• An in-house gym, open 24/7, available exclusively for our employees,

• Free access to all games from the GOG catalogue, including The Witcher franchise and Cyberpunk 2077,

• Gamer's paradise where you will be surrounded by games - living & breathing them!

• Dog-friendly environment - yes, you can bring your four-legged friend to work!

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