Content Marketing Manager Marketing ÃÂ- Chicago

About the Role

As a Content Marketing Manager at Tacton, you will play a crucial role in enhancing our digital presence and customer engagement. Reporting to Lori McInerney, SVP Global Marketing, you will work closely with the marketing, sales, and product teams to develop and execute a comprehensive content strategy. Your work will be instrumental in bridging the gap between product, marketing, and sales by creating thought leadership and educational content that clearly articulates our product value and market differentiation. What You Will Do

• Develop and own the monthly content calendar and blog.
• Develop and own the monthly social media calendar and execute across key social platforms
• Create/Write, manage, and optimize content assets such as blogs, case studies, white papers, reports, eBooks, webinars, and product videos.
• Collaborate with subject matter experts to turn technical concepts into easily digestible content.
• Support lead-generation campaigns through targeted content and messaging.
• Personalize and tailor messaging and content to different audiences by persona and vertical.
• Assist with product launches by creating product one-sheets, solution guides, videos, sales presentations, and sales enablement materials.
• Collaborate with demand generation, PR, product marketing, social media, and events teams to ensure consistent messaging and content.
• Support customer events by creating event-specific content and collateral.
• Work closely with demand generation on email cadences for marketing sends and SDR outreach.

Requirements:

• 4-6+ years of experience in content marketing, product marketing, or similar roles within a B2B SaaS environment.
• Bachelor's degree in marketing, communications, business, or related field.
• Proven ability to create content that educates and engages target audiences.
• Strong understanding of the B2B buying process and how to map content to various stages of the customer journey.
• Experience working cross-functionally with sales, product, and marketing teams.
• Excellent writing, editing, and communication skills.
• Knowledge of content management systems (CMS), marketing automation tools, and analytics platforms.
• Familiarity with SaaS products and enterprise software.
• Experience with SEO best practices and digital content strategies.
• You should be able to work from the Tacton office in Chicago about three days per week.

Who Will Thrive in This Role

To thrive in this role, one must efficiently manage multiple projects in a dynamic, deadline-oriented environment. You should demonstrate a strong ability to tailor content for various personas and industry verticals. Additionally, a passion for crafting high-quality content that boosts engagement and generates leads is essential. The recruitment process consists of

• Screening call with Global Talent Acquisition Partner
• Personality test and logical ability test
• Business interview with our hiring manager
• Cultural and background interview with global talent acquisition
• Interview with internal partner
• Peer meeting
• Reference check

What we offer: At Tacton you will get the chance to develop your career in an organization that values teamwork and promotes individual growth. We offer a global and open environment working with the latest technology to solve important and complex problems in the manufacturing industry. We offer flexible working conditions, and our teamwork is based on knowledge sharing and professional respect.

Our work culture and why you belong

Collaborative, Engaged, Trustworthy, Customer-Oriented, and Visionary. Do any of these value words resonate with you? - Our culture is so much more than words on a poster, we are all dedicated to making Tacton a great place to work. We may describe our culture as casual with little hierarchy, and no big egos. We value effort and celebrate successes. We treat each other kindly and we politely disagree with no hard feelings.

You may find that Tactonites come from many different parts of the world, with many different stories and experiences. We think this diversity is part of what makes us great!

We are proud to be an Equal Opportunity Employer committed to providing an environment that champions diversity. The more inclusive we are, the stronger we become.

As a Tactonite, you will be welcomed with open arms. We have a comprehensive onboarding program that lets you get up to speed on everything Tacton does. We look forward to receiving your application. We encourage you to apply as soon as possible, as we consider applications on a rolling basis.

About Tacton

Tacton is a leading software-as-a-service company trusted by global manufacturers. We started in the late 1990s when six computer scientists figured out a revolutionary way to help Manufacturers overcome their most business-critical product configuration challenges. Since then, we have grown to support global manufacturers seeking to thrive in a changing world.

We invite you to find out more about us @ www.tacton.com/about

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