E-Commerce Specialist (M/W/D)

Tasks and responsibilities Business Growth & Data Analysis

• Hands on delivery of the companys eCommerce strategy focused on increasing revenue, conversion and engagement for our brands in Europe.
• Prepare selling insights on weekly, monthly, quarterly, seasonal basis to help identify opportunities in the assortment.
• Provide input to seasonal buying plans, merchandising and promotional strategies in collaboration with our internal planning and marketing team.
• Implement and use data driven decision processes to drive merchandising optimizations. Site Management and User Experience
• Partnering with the Brand team, own and execute content calendars, delivery of global campaigns, product launches, merchandising, content updates.
• Lead merchandising strategy, focusing on optimizing the end-to-end customer experience
• Enhance product landing pages through merchandising analysis & content optimization to improve product ranking and drive conversion.
• Partner with internal stakeholders to optimize user experience & establish a best-in-class merchandising strategy through A/B testing, search results optimization and CRO.
• Own and execute the daily publishing and maintenance of all product information on the website. Operations & IT developments
• Management and development of the Pro Account channel, working with different teams on activation strategies and channels.
• Management of campaigns and promotions (seasonal sales, discount codes, etc..).
• Partner with the IT team to ensure platform stability, addressing technical issues with a focus on business impact and priorities.
• Support SEO strategy, inclusive of navigation updates & optimizations across the funnel. Profile
• Bachelors degree in Business Administration, IT or similar
• 3+ years of experience working in a Digital and/or eCommerce environment
• Good understanding of performance marketing as well as general marketing knowledge, especially in the outdoor market.
• Solid base in numeric analyses & data interpretation.
• Experience in the consumer goods industry. Experience in the sporting goods industry or fashion is a strong advantage.
• Team-oriented person, with strong communication skills, and the ability to work with different cultures and departments
• Very good German and English language skills, Italian nice to have
• Ski touring or trail running experiences are a plus.