Online Marketing Manager B2B

ROHDE is a leading manufacturer of sandals, slippers and comfort shoes and, with over 500 million pairs sold, one of the best-known German brands in these fields. With timeless designs, uncompromising quality and standard-setting customer centricity, ROHDE strives to bring variety and joy to the world. With 50 employees in Schwalmstadt and an international sales team, we distribute our products worldwide and want to open up new markets and target groups - and for that we need you!

Ihre Aufgaben

We are continuing our successful company development globally this year. Grow with us and become part of an excellent team. Apply now for the position of Online Marketing Manager B2B (m/f/d) for the Schwalmstadt location. The position is available immediately.

Your tasks:

• Your main goal is to make the ROHDE brand a successful Love Brand through great storytelling and optimal digital brand and shopping experiences.

• You develop bold ideas and captivating concepts and create content (texts, images, videos) in collaboration with the marketing department.

• With a focus on B2B customers, you will support the further development of our shops and marketplace presences and be responsible for various content marketing projects including the creation and implementation of e.g. sales and product texts, catalogs, newsletters, etc.

• You will work closely with product management and sales, graphics and our creative and performance agencies for the conception and implementation.

• You develop B2B newsletter campaigns in Pardot, create customer journey analyses, define relevant success metrics, test, evaluate and optimize the campaigns.

• You plan and implement editorial plans and help build our business customer network.

• You identify and evaluate trends in the business customer environment through regular market and competitive observations and you evaluate key figures, carry out regular reporting and present the learnings.

Ihr Profil

• We expect at least 2 years of professional experience as an online marketing manager, or copywriter - ideally in the fashion/lifestyle sector and, in addition to the sound basic craft, above all a lot of creative understanding, initiative and enthusiasm for everything digital.

• You have proven experience and success in creating high-quality content on the web, in social media and in e-mail form.

• Storytelling is your great passion and you recognize trends before they are trends.

• You have experience in planning and implementing newsletter campaigns and can derive target-oriented measures from the analyses.

• You are an open-minded personality with an above-average sense of aesthetics and creative content in different formats and ideally have a camera and Photoshop or at least Canva.

• Your very good German and English skills, as well as your textual confidence allow you to create creative and appealing content in the field of editorial copywriting.

Wir bieten Ihnen

• A full-time, permanent position with an attractive compensation package and flexible working hours - including work from home if needed.

• An international environment with a diverse group of people who share a passion for results and an enthusiasm for enabling change.

• Flat hierarchies and an open corporate culture where ideas and talents are encouraged and initiative and commitment are rewarded.

• Great products from the fashion and lifestyle industry and exclusive employee discount.

  If you are an inspiring personality and have the experience and skills to achieve significant growth of our Digital B2B ventures through your activities, we want to hear from you. Join us on our successful path and send us your application documents (resume or CV, samples of your work) by e-mail, stating your salary expectations and the next possible starting date to Ms. Jeannine Fuhrmann: work@rohde.com