Working Student (f/m/d) - Content Marketing Performance Analysis, Business Transformation Management

View Profile Language Deutsch (Deutschland) English (Global) Français (France) æ—¥æœÂ¬Ã¨ÂªÂž (æ—¥æœÂ¬) ç®Â€ä½Â“ä¸æ–‡ (ä¸å›Â½Ã¥Â¤§Ã ™Â†) View Profile Language Deutsch (Deutschland) English (Global) Français (France) æ—¥æœÂ¬Ã¨ÂªÂž (æ—¥æœÂ¬) ç®Â€ä½Â“ä¸æ–‡ (ä¸å›Â½Ã¥Â¤§Ã ™Â†) View Profile

Select how often (in days) to receive an alert: Create Alert

Select how often (in days) to receive an alert: What you'll do

In this role, youll have the chance to work in a cross-functional team for the SAP Signavio and SAP LeanIX portfolio. This line of business is a growth area at SAP. We value trust, respect, and diversity. Were looking for people who share our passion for offering solutions that people love to use. To thrive in this role, you should appreciate close collaboration, open communication, and feedback. This role can be executed in a flexible model, combining in-office presence and work from home.

As a working student (m/f/d) focusing on performance analysis in the global content marketing team for business transformation management solutions, you will support us in:

• Understanding the performance of published content pieces.
• Optimizing global marketing content in English to generate awareness and demand.
• Innovating content formats and storytelling styles to maximize engagement and effectiveness.

Typical responsibilities and tasks include:

• Analyzing the traffic and online engagement of our websites and embedded content, such as blogs, brochures, infographics, and videos.
• Researching the latest content marketing best practices in a business-to-business environment.
• Suggesting ideas to improve content marketing performance and innovate our digital campaigns.
• Collaborating with other teams to integrate their insights into the analysis.
• Working with a global team and contributing to the success of marketing campaigns and key events such as the SAP Transformation Excellence Summit. What you bring
• Student (f/m/d) at a university or a university of applied sciences
• Preferred fields of study: Economics, marketing, media
• Computer skills: strong proficiency with MS Office applications; experience with HubSpot, Adobe Analytics or Google Analytics, and reporting dashboards are a plus
• Language skills: Fluent in English; ideally, German communication skills
• Soft skills: Self-starter with a can-do attitude, cross-cultural sensitivity, strong team spirit, and the ability to work effectively in a virtual, diverse team
• Others: 1-2 years of work experience, available for at least six months