Digital Campaign Manager

For our customer a big pharmaceutical company in Basel we are looking for Digital Campaign Manager (m/f/d).

Background: Group Communications (GC) is responsible for creating a lasting positive image of Roche and are representing the company's voice on a Group level: We communicate Roche's strategy and how we deliver on our purpose of "Doing now what patients need next" to Roche colleagues and external audiences. We drive integrated and global campaigns and provide platforms for communications business partners as well as our affiliates to engage with audiences. We contribute to building trust of key stakeholders, to managing Roche's brand and reputation and to building a favorable environment for our business. We aspire to be: innovative; forward-looking; creative; courageous; representing a strong, integrated corporate brand and audience experience. We work in an environment where people can thrive, learn new skills, create great things and have fun together.

Our communications vision is ambitious and simple: We inspire the world about Roche's contribution to peoples' health.

Digital Communications team within GC is where innovation and collaboration converge to redefine healthcare communications. Our core mission is to vividly bring Roche's strategy and purpose - 'Doing now what patients need next' - to life, leveraging a wide array of digital channels. From orchestrating compelling integrated campaigns to harnessing the power of digital platforms for deep insights, our work is integral to building trust with key stakeholders, enhancing our brand reputation, and creating a supportive ecosystem for our business.

Ihre Aufgaben

The Digital Campaign Manager acts as an internal Social Media consultant tasked with orchestrating end-to-end support for an assigned business area within GC, from strategy through to measurement.,

• Leads the design, implementation, and execution of best-in-class digital campaigns, as defined by the Senior Digital Strategy Manager

• Collaborates seamlessly with colleagues responsible for Experience / Communities / Intelligence / Capabilities, and external agencies where appropriate

• Ensures transparency in planning across all digital campaigns from Corporate, Diagnostics, and Pharma business partners teams

• Through strategic consultancy, support GC stakeholders through necessary change processes that enable GC to meet its ambitions; primarily the goal of delivering Fewer, Bigger, Better

• Ensure relevant processes, guidelines, and best practices are relevant, up-to-date, and adhered to by GC's digital campaigning

• Where appropriate, support colleagues in affiliate, regional, or other Global functions by embedding best practice guidelines and processes

• With the support of colleagues from Intelligence, ensures campaigns have appropriate KPIs, meet benchmarks and best practices, and are on-trend

• Provide support to team members during absences or periods of high workload

Ihr Profil

Digital Campaign Manager (m/f/d) - digital activities / websites, Google, Meta, LinkedIn, Youtube, Twitter / parsing and generation / Communications Skills Framework / Audience Centricity / agency/vendor management / stakeholder Management/ English, The perfect candidate: The perfect candidate brings minimum 5 years of relevant experience in digital campaign management and speaks English fluently. Additionally we are looking for someone who has detailed knowledge of all major digital platforms including websites, Google, Meta, LinkedIn, Youtube, and Twitter. Also, we are looking for a candidate who has the ability to lead and influence senior stakeholders…,

• Fluent in written and spoken English

• 5+ years of relevant experience in digital campaign management

• Proven track record of engaging with audiences through organic and paid digital activities

• Detailed knowledge of all major digital platforms including websites, Google, Meta, LinkedIn, Youtube, and Twitter

• Expert in Communications Coaching, Outcomes Focus, and Audience Centricity (based on Communications Skills Framework)

• Understanding of benchmarking, KPIs and measurement of digital campaigns

• Experience in agency/vendor management with ability to lead and influence agency partners

• Ability to present confidently with senior stakeholders

• Experience in agency/vendor management with ability to lead and influence agency partners

• Ability to lead and influence senior stakeholders